Tool for tourism businesses so that they can position a "sustainable" Product/Service  to potential customers from a "road map" of actions to define the what, who, when and how. It includes:

>  Analysis of the starting point.

>  Definition of Mission, Vision and Goals.

>  Proposal of the main strategies.

>  Development of mixed marketing.

>  Estimated revenue and budget marketing directory.

>  Programming actions to develop.

>  Monitoring indicators.