The success of a tourist accommodation depends largely on offering a product and a service meeting the needs and values f its customers. Beyond legislative requirements, much consumer demand growing social and environmental responsibility for companies. Tour operators are aware of this reality and from the United States, England, Germany and the Nordic countries, more and more hotels "sustainable" are demanded.
Also, many cities and regions working to position itself as responsible tourism destinations and open an opportunity projection to tourist accommodation that adopt this concept. In turn, the implementation of social responsibility policies contributes to improving the motivation of internal teams impacting their efficiency and productivity with the final result and better customer service.
But working in terms of sustainability, beyond the implementation of measures of "green washing" is not easy if we want to turn to customers seeking sustainability throughout their experience.
For customer perception is positive, apply actions across the board in many aspects: the construction or remodeling of the building, change or redesign of facilities, maintenance, interior, food, management waste, transport, service providers and product communication or activities developed, among others.
Green Room Hotels advises tourist establishments in the task of configuring and managing a product / service that can guarantee a satisfactory experience to the 'sustainable' customers and provide the best solutions in sustainability to the extent that each establishment want a planned, gradual , coordinated and sustained over time.